Case Studies

The Feed

Kathy Valenti


The Power of Story.

We wrapped production on two TV spots for Idaho Power’s “Powering Lives” campaign a few weeks ago. Shooting is always an intense, exhilarating, crazy, wonderful adventure. But as we go through the editorial process—a digital nip here, an audio tuck there—I’m struck not only by the thrill of watching the birth of these commercials, but […]


Food Cart Review #7: Umai

Michael Pollan, the well-known food writer and journalist, believes that there’s nothing better than the first bite. The first bite is “the banquet,” a delicate unfolding of new tastes and textures that dulls with each subsequent mouthful. Each bite an invocation of the past, a vain attempt reclaiming the pleasure of initial taste. Eight years […]

Denise Hollingsworth

Brand Strategy

Brand ‘Bully’ Brilliance

I have a soft spot in my heart for Nike. They gave me my first job out of college and my experience there paved my career path and offered opportunities I likely would not have had without that company name on my resume. I love the brand. What a powerhouse. A brilliant powerhouse. The latest […]


Something to make your Hump Day a little bit better. Hot diggity dog!


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Senior Project Manager - HMH