Case Studies

The Feed

Shawn Kelley

Creative

And the future goes to…

Recently, I had the honor of presenting the Student Best of Show Award at the AAF Charlotte Addy Awards. The student work was very well represented, and there were a lot of excited students eager to claim that coveted award. (Who wouldn’t be?) Dinner was over, drinks were being served and this was the last […]


Wearing My Life On My Sleeve

With the Apple Watch finally hitting the streets, and the lines forming around your local Apple Store, there seems to be a few more people willing to adopt wearable technology into their lives than a year ago. I admit it. I bought into the whole smartwatch thing. My wrist has been sporting an Android watch for […]


Denise Hollingsworth

Brand Strategy

Daring or Dumb?

As you may know, Cadillac is repositioning the luxury car brand. They want to wipe the slate clean. They’ve gone so far as to disconnect with their parent brand, GM, by physically moving away from its Detroit headquarters into the trendy SoHo area of NYC. They’ve also decided their Boomer target audience is tiring (probably […]






HMH

It’s here - the Thomas Built Buses - Company Page calendar! We are proud of this year’s futur-tastic theme. Thomas Built will be celebrating its 100th anniversary next year and this calendar sets the tone for what’s to come.