What do you get when you combine flannel, a guitar and a classic New Year’s tune? One of Montana Lottery’s most successful marketing campaigns. Ever.   Using the musical stylings of a flannel-clad troubadour, in concert with TV, radio, digital, social and outdoor advertising, we sang the praises of Montana Lottery’s Montana Millionaire. The campaign [...]

After years of inertia, baseball took a giant leap forward with players who were faster, stronger and hungrier than ever. To help Nike own this New Age of Baseball, we rewrote baseball mythology with a concept rooted in the defiance of limitations, expectations and the very laws of physics.

Sports fans cannot live on cheese doodles alone. To whet armchair athletes’ appetites for Subway fare, we created a catering campaign that brought to mind team spirit instead of chafing dishes.

To help launch Freightliner’s super-smart, über-efficient Cascadia Evolution, we created Survival of the Efficient, a campaign that cruises through a post-apocalyptic landscape of old trucks that failed to evolve with the needs of consumers.