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Denise Hollingsworth

Brand Strategy

Daring or Dumb?

As you may know, Cadillac is repositioning the luxury car brand. They want to wipe the slate clean. They’ve gone so far as to disconnect with their parent brand, GM, by physically moving away from its Detroit headquarters into the trendy SoHo area of NYC. They’ve also decided their Boomer target audience is tiring (probably […]


Christina Chu

Public Relations

HMH Wins Charlotte ADDY Awards

The Charlotte office of HMH earned a silver ADDY and a gold ADDY award at the annual AAF Charlotte ADDY Gala on March 5. HMH received a North Carolina silver ADDY award for the Lake James “Live Free” ad campaign for Crescent Communities in the category of Consumer or Trade Publication: Four-color Campaign. We were […]


Denise Hollingsworth

Brand Strategy

True Perspectives

Author Andy Crouch identified ‘the self shot’ as one of the top trends of the past decade. I find that pretty interesting. At first thought it seems so small and insignificant in the context of trends. But when you look deeper, it begins to make sense. Think about the fact that before the Selfie, pretty […]


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