Skinned knees. Big hearts. Courage they never even knew they had. This is what boys are made of. This is the glimpse into boy-dom we offer through The Boy Project.

Developed as an outreach program for Boy Scouts of America’s Cascade Pacific Council, the Boy Project uses powerful storytelling to show what happens when boys have something meaningful to belong to. The microsite, in concert with inspiring stories of achievement, is designed to support the work of an organization dedicated to helping boys find themselves a world where it’s so easy to get lost.

The campaign garnered more than 700 views in its first two weeks and secured generous donations to help amazing boys do amazing things. Local boys (and agency) do good.