Nothing gets past red


 

It’s a jungle out there. Cyberspace, to be specific. To help WatchGuard raise awareness about its network security products, we devised a campaign that would have the world seeing Red.
 

Using Red, WatchGuard’s iconic red lion as a conceptual anchor, we created a host of ads across multiple channels in the U.S., Mexico, Brazil, Netherlands, the United Kingdom, France, Germany, Italy, Australia and New Zealand. The work was showcased on cabs and a pub takeover in London, in airports in key cities around the world, and via an interactive tradeshow video (much to the surprise of attendees who happened to cross its path).
 

Two months later, the results came rolling in. The approach not only brought a fierce vibe to the brand, it also delivered:
 

Campaign results

 

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The campaign also out-performed industry standards for bounce rates (the lower the better):
 

Bounce results

 

The campaign is among WatchGuard’s most successful to date. Proof that concepts and strategies which connect with the target audience yield results that drive business.
 

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