Freightliner Trucks

Real Road

To demonstrate Freightliner’s commitment to their customers, this campaign features real fleets and owner-operators in the photography. All the print and online elements then lead to videos of featured fleets talking heart to heart about how Freightliner supports their businesses. This is a unique chance for fleets and drivers to hear straight from their peers about real success and the decisions made to get there.  Within 8 months of the campaign launch, Freightliner’s sales were up 43% and their market share lead continues to grow (currently 11% ahead of its nearest competitor). Good news in the middle of what could have been tough times.

Behind the Scenes