Jeff Dooley

Jeff Dooley

Creative Director
Portland "I'll play it first and tell you what it is later." Miles Davis said that. I got to see him perform in Colorado when I was in college. I remember how frugal he was with his notes, how he stumbled around the stage, and how tight his band was. It was hard to know if his off-key trumpet blasts were mistakes or genius, but I anticipated each one. This business is like jazz. Within parameters, there's freedom to invent and explore. The good idea can seem crazy but it's the surprising stuff that gets us excited. And, if we're all playing well together, that energy passes from agency to client to customer. Birth of the Cool, indeed.