Things and ideas

For those without stable housing, Habitat for Humanity is a bona fide superhero, able to leap tall buildings (and high hopes) in a single bound. To communicate Habitat for Portland’s commitment to helping local families through local support, we created a series of outdoor boards showcasing Portlandic figures in heroic poses. The stylized photographic approach, in concert with the super-scenarios depicted, is designed to inspire Portlanders to discover the hero within. (With or without the tights and cape.) Larger-than-life and slightly quirky, the boards have already garnered oodles of attention for our wonderful client and this very worthy cause.