Following Russell Westbrook’s impressive achievement in breaking the NBA record for single-season triple-doubles in a recent game, the Jordan brand immediately aired a celebratory commercial applauding the athlete. Airing directly after the game, the ad is a fun and energetic mash-up of highlights from Westbrook’s career, as well as the career of the previous record holder, Oscar Robertson. The Jordan brand’s confidence in Westbrook was also on full display.

Jordan Brand

 

Brand Thought

The Jordan brand’s timely ad proves that assuming an outcome can be beneficial. Their prediction that Westbrook would beat Robertson’s record allowed the brand to have the ad prepared for the time the big moment came. By acknowledging his accomplishment directly after the game, the Jordan brand simultaneously shows relevance, demonstrates awareness and subtly reminds viewers that Jordan products lead to the best results.