Who says a day of feeling the exhilaration of surfing needs to end when the killer waves do? An historic hotel in Laguna Beach, Cal., has partnered with 10 iconic lifestyle brands to extend the connection to riding the waves beyond the ocean, into the hotel. The essence of each brand is reflected in the décor of each aptly-named room. This iconic surfer hotel and the brands beloved by its target audience have created just a little slice of brand connection heaven.

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Brand Thought:

Consumers want to feel a genuine connection with the brands they choose to do business with. And as our world becomes more automated and fast paced, creating that connection can be a challenge. But any brand, even the biggest of them, can feel personal and intimate with smart strategic alignments (like aligning with a hotel known to specifically cater to your target audience). Just keep your true brand essence front and center and align everything you do to it. When you do that, you’re golden.