May 24

BRAND BITE – Spotlight on STEM

Verizon has recently launched a campaign to promote their new innovative learning programs that are helping students in hundreds of schools across the U.S. The programs provide free access to technology and internet, while placing a focus on STEM (science, technology, engineering and mathematics) careers. The ad for this new initiative features athletes and celebrities from LeBron James to Adriana Lima saying “we don’t need more” people like them. Instead, they want young students to aspire to fill the vacancies in the STEM fields, as doctors, scientists and engineers.

 

Verizon

 

Brand Thought

Verizon’s latest ad is a bold push for a unique effort. Instead of selling a specific product, the ad promotes the company’s position as a major force in the world of technology and innovation, while highlighting their own corporate goodness. With the unexpected element of the well-known athletes and celebrities encouraging children not to be like them, the ad is a refreshing display of brand confidence. In a culture dominated by celebrity, it’s nice to have the fundamentals back in the spotlight.

May 09

BRAND BITE – Record-breaking Confidence

Following Russell Westbrook’s impressive achievement in breaking the NBA record for single-season triple-doubles in a recent game, the Jordan brand immediately aired a celebratory commercial applauding the athlete. Airing directly after the game, the ad is a fun and energetic mash-up of highlights from Westbrook’s career, as well as the career of the previous record holder, Oscar Robertson. The Jordan brand’s confidence in Westbrook was also on full display.

Jordan Brand

 

Brand Thought

The Jordan brand’s timely ad proves that assuming an outcome can be beneficial. Their prediction that Westbrook would beat Robertson’s record allowed the brand to have the ad prepared for the time the big moment came. By acknowledging his accomplishment directly after the game, the Jordan brand simultaneously shows relevance, demonstrates awareness and subtly reminds viewers that Jordan products lead to the best results.

Apr 24

Brand Bite – A Pleasant Surprise

This past March, as a part of Women’s History Month, Brawny redesigned its paper towel packaging to feature a woman. Outfitted in the familiar red plaid shirt, a woman replaced the famous “Brawny Man” to demonstrate that “Strength Has No Gender.” The campaign is an effort to celebrate strong and empowering women who deserve just as much recognition as their male counterparts.

https://www.brawny.com/strengthhasnogender

Brawny

Brand Thought

Brawny always has been about strength. It’s followed the stereotypical reflection of that by using muscular men to represent its brand. This gender-focused campaign is a culturally-aware, albeit brief, move. And it’s a pleasant surprise from a product brand that has firmly planted roots. And, we think the gal totally rocks the red plaid.

Apr 07

Brand Bite – A Perfect Marriage

 

Luxury car brand, Jaguar, has partnered with Shell Oil to develop a new app that offers in-car fuel payment via the vehicle’s in-dash infotainment system. Currently available in the UK, owners of a few selected 2018 models of Jaguar vehicles (and soon all Jaguars equipped with InControl Apps) are able to make payments at Shell stations via their PayPal or ApplePay accounts. The app also locates the nearest Shell station and, after purchase, displays the receipt for the transaction on the car’s dash infotainment screen.

http://bit.ly/2nJzxLh

 

Jaguar Shell

 

Brand Thought

Jaguar’s new technology feature not only aligns with the needs of its millennial target audience, it also upholds the brand’s positioning— Accessible Luxury— by allowing drivers to extend the Jaguar experience in an exclusive and unique way.