Jun 11

HMH Wins in National American Advertising Awards

IMG_6995 NatAddys

HMH received a Silver National Addy in the 2017 National ADDY Awards competition for the American Advertising Federation. The agency’s win comes on the heels of being named Best of Show in the Charlotte and Regional chapters of the American Advertising Federation ADDY Awards earlier this year.

The winning work, which involved taking over the Savannah Airport spotlighting the Lowcountry experience, was for the luxurious Palmetto Bluff, the largest remaining waterfront property on the East Coast and part of the Crescent Communities residential real estate portfolio. Through this experiential marketing campaign, travelers arriving at the Savannah/Hilton Head International Airport are reminded just how close they are to the Lowcountry resort and community. The in-airport tactics, including messaging printed on baggage claim belts, back-lit displays and airport walls, suggest many of the things visitors can do at Palmetto Bluff and invite them to stop by for a while, have a Lowcountry adventure, or stay a bit longer and make Palmetto Bluff their home.

The team for this campaign included creative director Shawn Kelley, copywriter Kathy Valenti, art director Teddy Shipley, designer Amanda Lax, media director Jenn Hausman, brand strategist Denise Hollingsworth, account executives Donna Forbes and Kevin Prenoveau, project manager Lauren Blumenshine and account coordinator Lauren Dixon.

Jun 08

The Ad Blockers are coming! The Ad Blockers are coming!

To all fellow marketers out there, consider this your daily PSA. The digital media landscape is about to change again as ad blocking and privacy controls are expected to exponentially grow by double digits. Just this year, eMarketer expects 32% of U.S. internet users (roughly 91M people) will use ad blockers, and more and more users are going to great lengths to protect their privacy and create a better user experience. And now the big guns — Google and Apple — are getting on board.

Google logo

Google’s new 2018 Chrome filter will no longer allow any ads deemed unaccaptable by the Coalition for Better Ads, which includes four desktop ad types and eight mobile ad types. Google will also deploy a new tool called Funding Choices, which will allow publishers to ask users to disable their own third-party ad blockers and pay to go ad free. This is great news for users, but daunting news for us marketers.

Apple Logo

Taking it a step further, Apple isn’t far behind with their new “intelligent tracking prevention” Safari release, which will not block ads per se, but will protect user’s browser history and privacy. This is important to keep in mind when it comes to media placement and even more important for creative development — especially when it involves cookies and tracking.

As we grasp new and better ways to reach out audiences, here is a glimpse of the ad formats that will be disabled in the coming months by Google.

 

Desktop Ads

  • Pop-up ads
  • Auto-playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

Mobile Ads

  • Pop-up ads
  • Prestitial ads
  • Ad density higher than 30%
  • Flashing animated ads
  • Auto-playing video ads with sound
  • Postitial ads with countdown
  • Full-screen scroll-over ads
  • Large sticky ads

Jun 05

Jenn Hausman Receives IAB Certification

iab

The world of media is complex, and getting even more so as technologies blur the lines of what advertising really is. Knowing how to plan for and place just traditional media won’t cut it anymore, which is why we are so proud of our very own resident media director, Jenn Hausman, for becoming IAB Digital Media Buying and Planning certified!

Through this certification, which is the media planning and buying industry’s only globally-recognized credential, Jenn is armed with the latest information and training in media campaigns, digital strategies and media collaborations. Not that she wasn’t before (she’s been developing award-winning media campaigns for years), but she is now officially certified to coordinate media buys across a vast multitude of channels, ad units, technology platforms and partnerships.

Ready to put these skills to the test? Bring us your business challenge and let us show you how strategic media placement (and some killer creative) can lead your company to success.

May 30

Through the Eyes of an Intern

intern

Gage Cox is currently a student at Portland Community College.  He is interested in majoring in marketing and likely transferring to University of Oregon. HMH was happy to have him intern for 6 weeks and get a first-hand look at the agency side of the advertising and marketing biz.

I’ve learned quite a lot during my short time here at HMH. Some of the things I’ve learned will be helpful to me with the rest of my academic career and after, when I get my first job opportunity. Other things I would classify as “HMH Wisdom” that has been bestowed upon me.

Some practical things I’ve learned:

  • It requires a team effort to complete a job
  • You need to be well organized, because there’s always a lot of things happening at once
  • There’s a ridiculous amount of acronyms
  • Communication is key, and makes everything work more smoothly
  • The industry is always changing and you need to keep up in order to be successful
  • There’s a whole lot of meetings

Some HMH Wisdom:

  • You should eat tacos at least once a week, and not necessarily on Tuesday
  • Just because you’re working in an office doesn’t necessarily mean it’s going to be boring
  • If you don’t understand sarcasm, you’ll have a hard time at HMH
  • Your job is a lot more fun when you’re working with people you like

Overall, the time I’ve been fortunate enough to spend here at HMH has been a great experience that has taught me many things, along with giving me my first insight into the industry. I’m very thankful for being given this opportunity.

Apr 12

HMH Agency Partners with Northwest Permanente P.C.

Northwest Permanente P.C. | HMH Agency

HMH Agency is pleased to work with Northwest Permanente, P.C., one of the Northwest’s leading medical groups. HMH will assist Northwest Permanente in becoming the region’s preferred employer for top-tier physicians, clinicians and administrators. Work will include extensive brand strategy consulting, research, brand positioning, key message development and a variety of communication assets.

HMH’s brand strategy credentials and extensive background in the healthcare industry were instrumental in the decision by Northwest Permanente to partner with HMH for this initiative.

Jun 13

Adventure calls. A prestigious award answers.

And when we say “prestigious,” we mean the highly esteemed, widely respected, totally covetable Outstanding Overall Marketing Program Award from the Oregon Tourism Commission.

cova

We earned the honors with our client, Central Oregon Visitors Association, for our Adventure Calls campaign. The integrated effort, which included print, digital, social, video and event activation, tempted would-be vacationers throughout the Bay Area and Pacific Northwest with the promise of adventure. Our audience heeded adventure’s call—and how. Web sessions increased 141%, the California database audience grew by 334% and occupancy rates in Central Oregon rose by 4.9% in 2015.

Here’s some of the work the Oregon Tourism Commission deemed the best integrated marketing program for attracting Oregon visitors.

 

Digital

winter awareness

Banner Ad

banner

San Francisco Giants Sponsorship 

sf giants