In celebration of its 80th anniversary, Icelandair is taking flight attendant training to a whole new level. During a one-of-a-kind flight between London and New York, passengers lucky enough to be on board this exclusive transatlantic flight on September 8 will be treated to a live show performed by Icelandair staff. Three acts. One brand story. An unforgettable experience. https://www.icelandair.us/stopover-pass/
Icelandair’s ‘theater in the air’ idea came about because they listened to their passengers. They gleaned a couple of insights through a customer survey. Insight 1: we get bored on long flights. (Okay. That’s not all that much of an insight.) And insight 2: the crew is the key to passenger experience. They were wise enough to connect the two and voila! An idea was born. That’s how it’s done.