About

  • Advertising

    We think advertising is bigger than, well, ads. We think advertising is about growing insights into big, strong ideas. Creating concepts that connect, inspire and move. Truly understanding the buying cycle so that we can sell Subway sandwiches or Nike shirts or Freightliner trucks or the idea that a public utility can power more than lights. No matter how it’s expressed, advertising is how we get our clients noticed—and how we get them results.

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  • Branding

    Great brands aren't great on accident. It takes a lot of research, learning, a lot of listening and a lot of nurturing for brands to rise to their full potential and to stay relevant in this ever-changing world in which we live. Whether we're shaping a brand from scratch or supporting an existing brand, we do it one way - through an ongoing understanding of the category, the company, its customers and the world in which we live. The intersection of these ever-changing elements is the key to building and growing brands that stand the test of time.

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  • Design

    At its most fundamental, design is how people experience a brand. It’s at the very heart of a brand’s look and feel. And whether expressed as a logo or an ad or a package or a refrigerator magnet, design helps deliver a consistent brand experience time and again. We have dedicated design talent committed to creating design that consistently infuses marketing elements with each brand’s essence. Ultimately, we create design that permeates a brand rather than merely markets it. This is what great design is all about.

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  • Digital

    There’s more to digital advertising than point, click, repeat. At HMH, we create digital experiences that resonate, inspire and move audiences to action. We begin with extensive research into the needs, preferences and behaviors of our target audiences. We use these insights to inform solutions that achieve client goals and promote consumer loyalty. Through content strategy, website development, SEO/SEM programs, site architecture, user experience, PPC marketing, online advertising, email marketing programs, social media, and mobile applications, we put the latest web technologies, best practices and our own unique talents to use.

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  • Media

    Anyone can plan and buy media, right? Sure. Just like anyone can perform brain surgery. The thing is, talking to the right people at the right place at the right time takes specialized skill. We take a 360-degree look at the media landscape and cover all areas of broadcast, online (display, video, e-newsletters, rich media and social media), paid search, mobile, print (consumer and trade publications) and outdoor media. We know the media landscape is ever-changing. So, of course we keep an eye on trends, master industry best practices and are always on the look-out for new and better ways to integrate and optimize opportunities.

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  • Public Relations

    While some agencies see public relations as a “you want fries with that?” add-on, it has been an integral part of our services since we opened our doors. PR can be more credible, more personal and, correctly used, more effective than purchased media. PR amplifies compelling stories. Inspires people to want to learn more. And works to complement—and complete—an effective marketing campaign. We offer a depth of experience and range of services, including crisis communications, internal and external audience messaging, publicity, events concept and management, grand openings, product introductions, media relations and training, editorial tours, community relations and trade shows.

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  • Social Media

    Social media is the most direct communication you can have with consumers. It allows the rare opportunity to be timely, relevant and engaged. To tout victories and to mitigate difficulties. Most importantly, social media gives your brand voice a microphone so that you can share the stories that best articulate your promise. At HMH, we create stories that are meant to be shared. We develop content strategy, shape messages and promote experiences that encourage consumers to learn, interact and share brands. We use it to create conversation that generates conversation. Which in turn makes it easy for people to discover (and love) our clients.

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Leadership

  • Ed Herinckx President Portland
  • Paula Phillis Production Portland
  • Shawn Kelley Creative Charlotte

  • Megan Miller Account Service Portland
  • Donna Forbes General Manager Charlotte
  • Denise Hollingsworth Brand Strategy Portland

  • Carl Steinhilber Digital Portland
  • Jenn Hausman Media Charlotte
  • Mardi Ball Accounting Portland
  • Steve Cox Creative Portland

Clients - Past & Present

Affiliations

  • 4 A's
  • American Marketing Association
  • Vistage Group
  • Portland Advertising Federation
  • AIGA
  • AAF Charlotte
  • Charlotte Chamber

Principals

Management Team

  • Ed HerinckxPresident
  • Shawn KelleyExecutive Creative Director
  • Megan MillerVice President/Client Services
  • Donna ForbesGeneral Manager/Charlotte
  • Paula PhillisVice President/Production & Admin
  • Mardi BallAccounting Director